Брайан БреннерEverything is bigger in Texas. Nowhere is this more evident than at the state-wide phenomenon known as Buc-ee's. This gas station and convenience store is chock full of a wide array of seemingly random and unnecessary items. Masterfully positioned along major interstate routes, Buc-ee's is less of a store and more like an adventure for the senses.
From the parking lot, you can clearly see that this place is not going to be a simple in-and-out kind of stop. The vehicles are massive and many visitors are just as enormous, giving way to an immediate visage which is both undeniably Texan and American.
Once inside, your visual cortex is on overload, where beef jerky and barbeque sandwiches meet the sweet smells of freshly cooked cotton candy and other tasty treats. The food is so central a part of the dedicated Buc-ee's aficionado, that it easily replaces the long-established traditions of making a pit-stop at McDonald’s or other fast-food joints. There are even Buc-ee's Beaver Nuggets, which can only be had in this hot spot of deliciousness.
Moving beyond the overwhelming desire to eat everything in sight, there are antiques, colorful shirts, camping gear and even guns. You could decorate your house using only Buc-ee's merchandise, which was an honest consideration of mine more than one time. In fact, you can purchase quality, unique and decently priced gifts for birthdays, anniversaries and any other special occasion.
The irrefutable fact is that Buc-ee's is huge and employs the ingenious marketing strategy surrounding its beaver. There are savory and delectable delights aplenty which make this place is not only an experience, it is a required side-trip for the ever-bored traveler looking for respite along those never-ending Texas roads. Buc-ee's is Texas. Buc-ee's is America. Buc-ee's is life.
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